Situation

The healthcare and wellness-focused investment arm of a global trading company sought to identify attractive investment opportunities in the U.S. primary care market. As part of its broader investment thesis development, the client was particularly interested in emerging direct primary care models, including employer-direct and concierge offerings.

Approach

HealthQuest built a detailed market perspective on the overall U.S. primary care landscape, including market sizing and segmentation based on ownership structure, patient base, organizational mission, and revenue model. This work helped clarify where direct primary care models fit within the broader market and where differentiated investment opportunities were beginning to emerge.

A competitive assessment of the direct primary care market was then conducted to evaluate key players across service breadth, customer focus, contracting approach, and financial sponsorship. Based on this analysis, a targeted set of investment opportunities was identified, with prioritization informed by asset maturity and market positioning. Key investment risks were also outlined to support diligence and decision-making.

Impact

The engagement equipped the client with a structured view of the U.S. primary care market and a clear perspective on the direct primary care segments most relevant to its investment strategy. The work sharpened the client’s developing investment thesis, highlighted actionable targets for further evaluation, and provided a practical foundation for advancing in the transaction process.